Sony When-Bought-With Promotion 2026
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To coincide with the launch of the new Sony FX5, Sony has introduced the Video When-Bought-With Promotion 2026. Customers who purchase a participating Sony camera together with a selected Sony lens during the promotional period can receive an instant discount of up to €200.
The discount is applied immediately at the time of purchase—no registration or cashback claim required.
Promotion Period
The promotion is valid from 22 July 2026 through 30 September 2026.
How the Promotion Works
Participating is simple:
- Purchase one eligible Sony camera together with one participating Sony lens.
- Both products must be listed separately on the same invoice.
- The discount is applied instantly at checkout.
Please note that this promotion does not apply to camera kits or bundles that already include a direct discount.
Eligible Cameras
The following Sony cameras qualify for this promotion:
- Sony FX5
- Sony FX5B
- Sony FX6
- Sony FX3A
- Sony FX2
- Sony α7S III
Eligible Lenses
Purchase any of the cameras listed above together with one of the following lenses and receive an instant €200 discount:
- Sony FE 16–35mm F2.8 GM II
- Sony FE 24–70mm F2.8 GM II
- Sony FE 70–200mm F2.8 GM OSS II
- Sony FE 85mm F1.4 GM II
- Sony FE 24mm F1.4 GM
- Sony FE 35mm F1.4 GM
- Sony FE 50mm F1.2 GM
- Sony FE 50mm F1.4 GM
- Sony FE PZ 16–35mm F4 G
Key Benefits
- Save up to €200 instantly
- Discount applied directly at the time of purchase
- Valid on selected Sony Cinema Line and Alpha cameras
- Includes a wide range of premium Sony G Master and G lenses
- An excellent opportunity to expand your Sony imaging system
Promotion Terms
- Promotion valid from 22 July 2026 to 30 September 2026
- Camera and lens must be purchased together.
- Both products must appear as separate line items on the invoice.
- Not valid for camera kits or bundles with an existing direct discount.
- Only the cameras and lenses listed above are eligible.
- Offer valid while stocks last.
Available at CBM
Take advantage of the Sony When-Bought-With Promotion 2026 and save up to €200 when purchasing a participating Sony camera together with a selected Sony lens.
Our team is happy to help you find the ideal camera and lens combination for your production needs.